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There's no excuse these days for not creating a website, especially with artificial intelligence (AI) revolutionizing the web design process. What once took countless hours can now be done in minutes.

From envisioning the layout to writing all the web copy, AI promises a quick, beginner-friendly solution in case you want to skip learning how to make a website from scratch.

That said, when learning how to design a website with AI, you'll want to remember that no two AI solutions are exactly the same. You'll want to do your due diligence and use the tools at your disposal wisely.

Itching to get your hands on an AI-powered solution? Try Wix's AI Website Builder .

How to Create and Design a Website with AI

Creating a website without code is now faster, smarter, and more accessible than ever. AI website builders simplify the entire process, from understanding your business needs to generating a fully designed, professional-looking website in minutes. Whether you're a freelancer, entrepreneur, or small business owner, AI gives you an edge without sacrificing customization.

In this guide, we break down how AI website building works and highlight the key steps to getting your business online. You'll learn how to use AI tools to design, edit, and launch a website that aligns with your brand and is optimized to grow with you.

Artificial intelligence in web design:

how it changes the game

Dupa 93% of web designers admitted to using AI, "according to a recent Hubspot report, half use it specifically to design their websites. The advantages?

• Design and code entire websites: AI features can generate mockups and prototypes in minutes, instead of spending days or weeks wireframing and hand-coding new designs. Or, for more experienced web developers, AI can simplify the process by generating code samples.

• Generate website content: Perhaps one of the most tedious steps in website development: filling pages with compelling text, images, and other media assets. More than half (58%) of designers in a Hubspot survey confirmed that they use AI for this reason, saving time and money.

• Inspire best practices at the expert level: The best AI website builders are equipped with the latest technology and data on web design trends . For example, Wix website builder leverages decades of experience and a vast ecosystem of solutions to automatically generate websites tailored to your unique industry and goals.

• Test new design strategies: For more professional web designers, AI can be useful when iterating on your own ideas or finding inspiration. Furthermore, you can use AI to track performance and quality, as 43% of designers in a Hubspot study said.

Looking for the future of web development? Wix's core web development capabilities are now available thanks to the AI tools people use every day.

Wix's native Chat GPT integration lets you type "@Wix" in a conversation to invoke the Wix Harmony vibe code website builder. You can describe your business idea (e.g., "Build me a website for a high-end sushi catering company in Seattle"), and the agent generates a full, live Wix website, complete with reservation systems and menus.

How to Design a Website with AI in 7 Steps

So how do you get started building a website with AI? Here's a step-by-step description of the process.

1. Gather the necessary information about your website

2. Select the AI page builder you want to use

3. Design your website with AI

4. Improve your brand AI

5. Populate your pages with AI-generated content

6. Optimize your website for SEO with AI

7. Add AI-powered UX features

01. Gather the necessary information

Often, the quality of AI results depends on the quality of the information being input. A complete documentation of your brand information can steer your AI solution in the right direction. While you don't need a complete style guide, you do need to know basic details like

• The purpose of your website

• Your target audience

• Products or services you plan to sell

• What makes you stand out on the market

• A business idea with your brand's personality and/or values

Why does this matter? Let's say you want to build an eCommerce site that sells ring lights. Your site will look different if you primarily target Gen Z customers who are looking for your lights for personal projects, compared to corporate customers who would use your lights for professional projects. To reduce the back and forth in the web design process, you'll want to decide which audience is most relevant to your brand.

02. Choose an AI page builder

There are many AI-powered tools to consider, from all-in-one platforms to single-purpose apps. Start by choosing from the best AI website builders .

For the simplest solution, AI website builders are the best option. Website builders like Wix offer easy-to-use interfaces and AI capabilities that not only create for you but also guide you through the process.

Also consider Wix's Harmony, which takes you from a single prompt to a business-ready website for any industry or creative vision. Harmony development centers around Aria, a multi-skilled AI agent trained on millions of real websites and businesses. Aria can offer expert guidance while simultaneously performing element-specific actions and generating pages, sections, images, and text.

Every website built with Wix Harmony is backed by Wix's fully managed, enterprise-grade infrastructure, ensuring top-tier security, SEO, and performance right out of the box.

Make sure to consider your options carefully. You'll want to evaluate things like

• Your must-have features: What's your game plan for your website? Do you need to enable online scheduling ? Do you require an online credit card payment solution? What about gated pages or other specialized functionality? Check if your solution can accommodate your specific business line.

• Your internal capabilities: Do you have in-house designers and engineers who can work with code? Or are you a solopreneur who wants to focus on sales and needs a more turnkey solution?

• Your budget: Are the prices simple and within your budget? Some AI website builders are free, while others offer premium services via subscription. Still others charge a one-time fee per project. Remember to consider both your current and future needs, and be aware of any hidden costs.

• Customization Options: Can you tweak things to make your website look just right? How much flexibility do you have with branding your web pages?

• Integration Options: Does your solution integrate well with other tools you use, such as social media or email marketing platforms? Check which tools are built into the website builder, as well as which integrations are readily available.

• AI Maturity: While AI is booming, it's nothing new in the tech world. Some companies have been at it longer than others; Wix, for example, has been at the forefront of AI since 2016. Wix is able to leverage years of design expertise to develop AI projects, avoiding cookie-cutter solutions and shoddy tools.

Get started with Wix for free— sign up now .

03. Design your website with AI

As noted earlier, there are two main options for building a website with AI: either using a website builder or taking a more a-la-carte approach. Let's walk through each scenario.

Using an AI website builder

Most AI-powered website builders will ask you a series of questions to get started, although the exact steps vary by platform. If you're using Wix, you'll be greeted with a unique chat-based experience that asks you a series of questions to help you get set up. More specifically, you'll need to take the following steps:

• On the Wix AI website builder page, click "Create with AI" and set up a new Wix account or log in to an existing one. Click "Start Chat" on the next screen.

• Answer the questions that appear in the chat window. The AI will ask for information about your business and goals to create a website with all the pages, content, and widgets needed to support your brand. Take your time answering these questions, providing the AI with as much relevant information as possible. When the options appear, click "Generate Website."

Expert tip from Ella Joel, Wix website designer:

"Web design in 2026 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more relevant than ever. Interactive experiences with AR, 3D visualizations, and animations will increase engagement, and a focus on sustainability will deliver faster, leaner, and more energy-efficient websites that benefit both users and the planet."