Wix SEO Audit Guide

3 days ago
4 min read

Wix is a popular platform that allows for quick and easy website creation. However, simply having a website isn't enough – to attract customers and increase search engine visibility, an SEO audit is essential. In this guide, we'll show you how to conduct an SEO audit of Wix sites, what to look for, and what steps to take to ensure your site is effective and user-friendly, both for users and search engines.

Wix website SEO audit – what is worth checking?

An SEO audit is a comprehensive analysis of a website's visibility in Google and other search engines. For Wix websites, which have their own unique characteristics, it's worth paying attention to a few key elements:

Site structure and navigation

Make sure your menu is clear and intuitive. Users should easily find the most important pages. A well-designed structure also helps Google crawlers index your site.

Content optimization

Each page should have unique and valuable content. It's important to include relevant keywords, but don't overdo it – naturalness is key.

Meta tags (titles and descriptions)

Wix allows you to edit your meta titles and descriptions. Make sure they're unique, keyword-rich, and click-worthy.

Page loading speed

Wix sites can be a bit slower than those created on other platforms, so it's worth checking your load times and optimizing your graphics and scripts.

Responsiveness

A website must look and function well on mobile devices. Google rewards sites that are smartphone- and tablet-friendly.

Internal linking

Check that your links lead to important pages and that there are no 404 errors. Good linking helps distribute SEO power throughout your website.

Robots.txt file and sitemap (sitemap.xml)

Make sure your robots.txt file isn't blocking important pages and that your sitemap is up-to-date and reported in Google Search Console.

Eye-level view of a laptop screen showing Wix website editor interface

How to conduct an SEO audit of Wix websites step by step?

Below you will find a practical action plan that will help you perform an SEO audit for your Wix website yourself:

Technical analysis
Check your page speed using tools like Google PageSpeed Insights or GTmetrix.
Verify that the website is responsive on different devices.
Review your robots.txt file and make sure it is not blocking important resources.
Check if your sitemap is available and submitted in Google Search Console.

Content analysis
Review all subpages for uniqueness and quality of texts.
Identify keywords and check their placement in headings, paragraphs and meta tags.
Make sure each subpage has an appropriate meta title and description.

Link analysis
Check internal and external links to see if they lead to 404 errors.
Assess whether linking supports navigation and SEO.

UX and conversion analysis
Assess whether the website is easy to use and whether users can quickly find the information they need.
Check if your page has visible and working calls to action (CTAs).

Report and recommendations
Make a list of problems you find and propose specific solutions.
Prioritize your actions – what needs immediate improvement and what can be implemented later.

It's important to remember that an SEO audit is an ongoing process. Regularly reviewing and optimizing your website will help maintain a high ranking in search results.

Close-up of a checklist with SEO audit points and a pen

How much does an SEO audit cost?

The cost of an SEO audit can vary depending on the scope of the analysis and the specialist's experience. For small businesses and micro-brands using Wix, consider:

Self-audit – free or low-cost if you use available online tools and guides.
Basic audit – from PLN 500 to PLN 1,500, includes technical analysis, content and basic recommendations.
Comprehensive audit – from PLN 1,500 to PLN 5,000, includes a detailed analysis, a report with recommendations and implementation support.

It's important to choose an offer that fits your company's needs and budget. Sometimes it's better to invest in a professional audit, which will bring tangible benefits in the form of increased traffic and sales.

The Most Common SEO Mistakes on Wix Sites and How to Avoid Them

Recurring issues often arise during an SEO audit of Wix sites. Here are the most important ones and how to fix them:

No unique meta titles or descriptions

Each page should have individual meta tags. Wix allows you to edit them in the panel, so it's worth taking advantage of this.

Too large and suboptimal graphics

Slow-loading images slow down your site. Reduce file sizes and use webp formats before adding them to your site.

Unreadable URL structure

Wix allows you to customize your URLs. Avoid long, complex links that make indexing difficult.

No internal links

Linking between subpages helps Google's crawlers and users. Add links in your content and menus.

No mobile version or responsiveness errors

Check if your site works well on smartphones and tablets. Wix offers mobile preview tools.

No SSL certificate

The website should run on the HTTPS protocol, which is a security standard and affects your position in Google.

How to implement recommendations after an SEO audit?

Once the audit has been conducted and issues identified, implementing changes is crucial. Here are some practical tips:

Prioritize tasks
Start with the most important issues that have the greatest impact on the visibility and usability of your site.
Use Wix tools
The platform offers many SEO features such as meta tag editing, image optimization, and integration with Google Analytics and Search Console.
Update content regularly
Add new articles, update product descriptions and ensure your texts are unique.
Monitor the effects
Use Google Search Console and analytics tools to track changes in your traffic and search engine rankings.
Take care of external linking
Build natural links leading to your website, for example by collaborating with bloggers or business directories.