A simple online store and optimal configuration on Wix

Creating an online store doesn't have to be complicated or expensive.

For small businesses and growing brands looking to quickly and efficiently enter the online marketplace, the Wix platform offers intuitive tools for building simple online stores. A step-by-step guide explains how to create a simple online store on Wix and how to optimally configure it to increase sales and simplify management.

Why choose Wix to create an online store?

Wix is one of the most popular website building platforms, distinguished by its ease of use and wide range of features. Here are the key benefits of Wix for small businesses:

• Ease of use – the intuitive editor allows you to quickly create a website without knowing any coding, and you can manage your store from the phone app.

• A wide selection of templates – ready-made designs tailored to various industries that can be easily personalized.

• Integration with payment systems – support for popular payment methods such as PayU, Przelewy24 and PayPal.

• Responsiveness – automatic adaptation of the website to mobile devices.

• SEO support – tools for website optimization for search engines.

• Scalability – the ability to expand the store with additional functions as your business grows.

• Security - Your micro business is protected by corporate standards and you don't have to worry about it

• Zero backups - you don't make backups or updates, it's automatic and it's not your problem,

• SEO with AI - the price of store hosting includes access to AI tools that allow you to better position your website yourself.

• Social Media on autopilot - you can connect your social media and, with the help of AI, plan all the content and generate graphics for it so that you don't waste any time on it.

• Ads in Google Adds and Social Media - you advertise in your website panel and don't need to have a card linked to your social media profile because you pay for ads through Wix, you have it under control

• Automation - You create email sequences and a sales funnel in the website panel, so you don't have to pay for external tools again

• E-mail marketing and more - You have built-in tools to generate mailing campaigns based on contacts collected, e.g. from Facebook ads - all in one place.

• Unlimited growth - you have physical shoes, but an e-book or other digital products appear, no problem with WIx it's like putting together a puzzle.

Thanks to these features, Wix is an ideal solution for micro businesses from Poland and Europe that want to quickly establish an online presence and sell their products.

Edytor Wix z szablonem sklepu internetowego

How to create a simple online store on Wix?

The process of creating an online store on Wix can be broken down into several key steps. Below, you'll find detailed guidance to help you through each one.

1. Registration and template selection

• Create an account on Wix.com.

• Select the "Online Store" category when selecting a template.

• Browse the available templates and choose the one that best suits your industry and brand style.

• Remember that the template can be modified freely later.

• You don't have to pay for the premium plan at this stage, it's not over,

  
  

2. Personalization of the store's appearance

• Customize colors, fonts, and page layout to match your brand's visual identity.

• Add logos and promotional banners.

• Set up high-quality product photos that will attract customers' attention.

• Ensure readability and simplicity of navigation.

  
  

3. Adding products

• Enter detailed product descriptions, including features, sizes, colors, and other variations.

• Set prices and availability.

• Add product photos – preferably taken on a plain background and in good resolution.

• Take advantage of the option to group products into categories, which will make it easier for customers to browse the offer.

  
  

4. Payment and delivery setup

• Select the payment methods you want to make available to your customers.

• Create an account with your chosen online payment provider, which requires verification and document attachment, and perform tests and configurations in the payment provider's administration panel.

• Configure delivery options – courier, personal pickup, parcel lockers, etc.

• Determine shipping costs and any free shipping promotions.

• Please remember about our returns policy, shipping policy, privacy policy and cookie policy.

• Product price descriptions must include information that the price is the lowest from the previous 30 days.

• An additional requirement is to adapt the store to the needs of disabled people, which is required by Polish law from July 2025.

• Additionally, depending on the store's product range, there may be rules regarding appropriate commercial and marketing communications. Certain restrictions apply, for example, to the sale of dietary supplements or medical supplies.

  
  

5. Testing and publishing the store

• Test the store's functionality by placing trial orders.

• Check that all links and buttons are working properly.

• Once you're sure everything is working properly, publish your store.

• At this stage, you need to purchase a premium plan and a domain.

• If you already have your own domain, you don't need to purchase it; you just need to connect it. It will also be secured with an SSL certificate, so you don't have to pay extra for it, just like you would for hosting, because it's included when you choose your plan.

  
  

Optimal store setup on Wix

To make your online store not only simple but also effective, it is worth taking care of several key optimization elements.

1. SEO optimization

• Complete meta titles and descriptions for each page and product.

• Use keywords related to your industry and products.

• Create unique product descriptions, avoiding copying content from other sites.

• Add alt attributes to product images to improve search engine visibility.

  
  

2. Page loading speed

• Compress photos to reduce their size without losing quality.

• Avoid excessive animations and effects that can slow down the page.

• Choose Wix hosting that ensures fast loading.

  
  

3. User convenience

• Ensure intuitive navigation and a clear page layout.

• Add visible "Add to Cart" and "Buy Now" buttons.

• Allow customers to easily filter products by category, price or popularity.

• Include a live chat option or contact form to quickly answer customer questions.

  
  

4. Store security

• Use an SSL certificate, which comes standard on Wix.

• Regularly update your data and monitor transactions.

• Inform customers about your privacy and returns policy.

• Also remember about publications on social media and, for example, a blog to have more keywords and links on your website.

  
  

Konfiguracja metod płatności w panelu Wix

How to develop an online store on Wix?

Once your store is launched, it's worth focusing on its development and increasing sales.

This is not the end of the work, only the beginning. Here are some practical tips:

• Social Media Marketing – Promote your products on Facebook, Instagram and other platforms.

• Email marketing – build a mailing list and send newsletters with promotions and news.

• Data Analysis – Use Wix analytics tools to track customer behavior and optimize your offerings.

• Loyalty programs – encourage customers to return by offering discounts and rewards.

• Expand your product range – add new products and categories to attract a wider audience.

  
  

It's worth remembering that a simple online store and optimal configuration on Wix are just the beginning of the road to success. Regular marketing activities and a commitment to quality customer service are crucial to business growth.

Support and resources for micro businesses

For small businesses looking to sell convenient websites with easy administration, Wix offers a wealth of educational materials and technical support. You can take advantage of:

• Official Wix Help Center – detailed instructions and guides.

• Webinars and online courses – learning how to create and optimize stores.

• User communities – exchange of experiences and ideas.

• Professional design services – for those who want to outsource website creation to experts.

  
  

Thanks to this, even beginner entrepreneurs can quickly and effectively establish a presence on the Internet, offering their products to customers from Poland and throughout Europe.

If you'd like to create such a store with Milimetriks, we invite you to schedule a consultation. Our clients complete some of the tasks themselves or with a little help from us. Every online store is different and requires different types of work, but Wix currently offers a wide range of solutions that are sufficient for a start, and can be expanded later.

Regards,

Małgosia from Milimetriks