How to manage company social media efficiently and quickly with one AI tool?

I think everyone is slowly becoming a social media specialist, but we all know how time-consuming it can be. Today, I'm sharing something that will make life easier for every small business owner who wants to operate efficiently online: social media tools on the Wix platform.

We know what it's like – you run your own small business, for example, selling and manufacturing natural dietary supplements, or perhaps you manage real estate matters in the charming surroundings of Warmia and Mazury, or you run an agritourism farm or a dress shop, both online and offline. There's a lot to do every day, and all those Facebook and Instagram posts aren't going to write themselves, are they?

So what, we need to hire someone—maybe students, not necessarily experts, but young and enthusiastic social media experts? Maybe that's not entirely a good idea—in other words, let's gather offers from social media agencies.

It's supposedly cheap, etc., but you have to keep an eye on it, and basically deal with the matter yourself. I know the pain very well when you outsource something to someone to have more time and in the end you end up spending more time with the person hired for it and paying for it.

Of course, there are also interesting offers from social media agencies, but the rates are completely different. Perhaps we should look for a tool that will save us time and money?

Luckily, a platform like Wix Studio is perfect for this. It's not only a powerful website builder, but also a marketing command center that will help you manage your social media without chaos. I've prepared a short compendium for you to see how it all works.

🚀 Wix and Social Media – Efficient Content Management!

For a small business, it's crucial that tools are intuitive and operations are as automated as possible. Wix has built tools into its dashboard that allow you to handle many tasks in one place .

Here's what I think is most valuable about Wix Studio's social media publishing tools:

1. Post Creator (Social Posts) – No more graphic chaos!

I know the pain: you have to quickly create a graphic, but there's no order or layout. Wix offers a built-in tool for creating social media posts:

• Ready-made templates: Hundreds of beautiful, designer templates are available. Simply choose your template, customize the colors and fonts to match your brand (yes, the ones with Polish characters!), and you're done. Remember, the visual style must be consistent!

• Freedom to Create: If you prefer, you can start with a blank canvas and create a post that perfectly matches your image.

• Omnichannel: You create a post and you can immediately share it on Facebook or Instagram . And that's it!

  
  

This is also a saving, because having it included in the price of website hosting, we do not have to pay for other tools such as Canva, etc., MailChimp, Semrush, Napoleon Cat and similar applications.

2. Planning and Automation – Save Time!

Regularity is key, but who has time to remember to post every day? Wix has clever solutions:

• Scheduling: You can create content in advance and schedule it for later. Perfect for when you have a creative moment and want to use it up a few days in advance!

• Suggested Posts (AI-powered): This is really cool for busy people! The post creator can analyze your page's content and suggest ready-made post ideas, even suggesting the best times to publish them to increase engagement. It's a real convenience!

• Automated Responses: You can set up automatic responses to visitor activity on your site (e.g., new subscriptions). This allows you to work more efficiently.

AI Planner:

3. Video Integration – Because Video Rules!

Creating engaging content (like the dynamic Reels I mentioned in the context of Instagram) is essential. Wix makes it easy by integrating with video editing tools like Vimeo , so you can create professional-quality clips and easily share them on social media. Videos attract attention and reactions!

4. Traffic Management – Link in BIO (Hopp) and More!

Remember that constant changing of your Instagram bio link? Wix has the perfect solution:

• Hopp by Wix (Link in BIO): This tool lets you create a quick and customizable page with key links (e.g., to a store, a blog, or a current real estate listing). This allows a single link to direct followers to multiple key locations.

• Displaying a Social Feed on Your Website: You can integrate current posts from Instagram, Facebook, or LinkedIn onto your website. This builds trust and demonstrates that your brand is active.

Additional tools to support the development of your business:

Video Maker

Create professional videos and promote your business, showcase your products and services, and drive traffic to your website.

Professional SEO tools

Drive traffic to your website with a suite of built-in SEO tools—from a custom SEO plan to fast Google indexing and more.

Marketing integrations

Connect your preferred marketing tools to your Wix platform and benefit from promotional effectiveness research and user insights.

Automation

Increase efficiency and save time by using automated responses to visitor actions on your sites.

Email marketing

Create engaging email campaigns. Send emails to your customers and encourage them to return to your website.

Facebook Ads and Google with Wix

Advertise your products on Facebook and Instagram using Wix algorithms – a feature available only to Wix Stores users.

Each of these externally connected tools generates significant additional costs , and needless to say, managing it all is tedious, to say the least, and definitely encourages marketing efforts to be postponed . Each external tool requires separate invoices and separate management panels, which is a lot of work, even for those who are proficient in these tools.

Social Media and Website Analytics in One Place (!)

Yes, exactly – all data, reports, and insights are in the same panel for managing the website, publications, and their creation. Additionally, we have complete website traffic analytics linked to posts, allowing us to see in a single table who, when, in what quantities, at what age, at what time, or through which social media ad, came to our website. Furthermore, we can see what they were doing on the page – so we have everything we need to analyze all activities at a glance .

✨ My Final Advice - it's simply a waste of time and money.

Wix Studio gives you powerful tools that are perfect for small businesses. They save you time on graphics and planning while still delivering professional results , all for the price of hosting. Now all you need to do is plan a communication strategy and promote your services and products.

Focus on what's most important:

1. Strategy: Before you start clicking, remember to have a specific target audience and goals (whether you want to increase traffic, sales, or build a community).

2. Value: Use the post creator to deliver value! Whether it's a quick tip for parents on how to organize their day or advice on natural supplements, it needs to be a specific message and an engaging take on the topic, based on the interests of your target audience.

3. Be systematic - it always brings positive results and pays off over time, giving your recipients a sense of stability and credibility.

4. Stay authentic and observe - looking for easy solutions and returning

attention to anything is always a waste of time. Every well-conceived message

it is better to base it on your style, beliefs, sense of humor, type of communication, etc.

It's good to imagine this in a realistic way. Let's say we're standing in a crowd of people and shouting something at them: "Hey, listen, I have an offer..." People turn their heads and wait for further information, and we don't know what to say next, and there's a moment of silence, and then everyone goes their separate ways. It's worth planning this all out carefully, and with Wix Studio, we don't worry about anything but our message content and communication.

Remember that we create everything in one panel with one login, and the latest Wix AI tools allow us to generate images and post content, as well as schedule and publish them, so it couldn't be more convenient.

You don't have to create AI agents and pay additional companies or people to do it. Use the potential of Wix to keep your social media running smoothly, leaving you with more time for what you do best!

Good luck and best regards :)

Małgosia from Milimetriks