Why Your Business Needs a LinkedIn Company Profile

Are you wondering whether a presence on LinkedIn is crucial for your company? Especially if you operate in a B2B model, are building a strong brand, are looking for specialists, or want to reach decision-makers. The answer is clear: it is worth setting up a company profile.

The Importance of LinkedIn for B2B Companies

Why? Because LinkedIn is not only the largest professional social network in the world, but, above all, an extremely effective tool. If used properly, it can become an integral part of your marketing strategy.

At Milimetriks Graphic Studio, we help small businesses and startups stand out and reach the right customer through well-designed branding and websites. However, creating a solid visual and digital foundation is only part of the journey. To truly take off in digital marketing, you also need tools for effective communication and customer acquisition. This is where LinkedIn comes in.

From this post, you will learn:

• Why is a LinkedIn company profile so valuable?

• How to take the first steps in creating a company profile?

• What is the difference between a company profile and a personal profile?

• How to optimize your company profile to attract attention?

• How to conduct effective marketing activities on this platform?

  
  

Company Profile on LinkedIn – Why Should You Include It in Your Strategy?

LinkedIn is a professional network that connects experts from all over the world. It's a platform where you can reach audiences who may be less active on other social media sites. The statistics speak for themselves:

• LinkedIn research shows that 4 out of 5 LinkedIn users influence business decisions. With over a billion users, that’s a huge potential.

• 82% of B2B marketers achieve the greatest success on LinkedIn compared to other social media platforms.

• LinkedIn ads can drive a 33% increase in purchase intent. Marketers experience conversion rates that are up to twice as high as on other platforms.

  
  

LinkedIn is considered the most effective channel for attracting high-quality leads by 40% of B2B marketers. Moreover, 89% of B2B marketers use it for lead generation. Importantly, the cost per lead on LinkedIn is 28% lower than on Google Ads.

It’s no wonder that 97% of B2B marketers use LinkedIn for content marketing. This platform offers unique opportunities for brand development, business networking, and talent acquisition.

While a personal profile is important for building your personal brand and generating leads, a company page opens up even more possibilities. It serves to build brand awareness, establish your position as an expert, and, most importantly, helps create a solid “reason to believe”—a reason why customers should trust your brand.

An effectively managed company page can support both sales and recruitment, building a positive image of your business. Activities on personal profiles (your own and your employees') and company profiles should be synergistic, enhancing joint effectiveness. At Milimetriks, we believe that a consistent image and thoughtful communication is key, and LinkedIn fits perfectly into this philosophy.

How to Create a Company Profile on LinkedIn?

Setting up a company page is easier than you think! To do this, you need to have your private LinkedIn account. From there, you can create a company account in just a few clicks:

1. Log in to your private profile.

2. Click the "For Business" tab in the upper right corner of the page.

3. Select "Create a Company Page".

4. Choose the type of page; in most cases, it will be "Company."

5. Provide basic information about your business. Establishing a unique name is crucial, as no two pages can have the same name.

6. Create a custom URL for your profile, consistent with your name. You can also add a link to your company website (something Milimetriks can help you with by creating unconventional and effective pages).

7. Complete the data from the drop-down lists: industry, company size, and type of organization. Select the category closest to your business; if the ideal one does not exist, be creative and explore other options.

8. You can add your company logo and slogan—elements that Milimetriks designs brilliantly as part of your visual identity. Although you can do this later, we recommend doing it as soon as possible to build a consistent image from the start.

9. Finally, confirm that you have the authority to represent the brand and create a profile. This is important to protect your company name from abuse. We highly encourage you to create a page, even if you don’t plan on doing much right away.

   
   

If you feel like you're short on time or just want to make sure everything is done professionally, get in touch! We'll take care of your company website from scratch, ensuring its consistency with your entire visual identity and strategy.

Personal Profile vs. Company Profile: Understand the Differences

Understanding the key differences between a personal and company profile is essential for using LinkedIn effectively:

• Representation: A corporate profile represents the entire organization, while a personal profile represents a specific person.

• Purpose: Personal profiles are for building a network, generating leads, sharing knowledge, and job searching. Corporate profiles promote the company, products/services, post news, recruit, and build the employer brand.

  
  

• Content and Features: On a personal page, you can post articles, share updates, participate in groups, and send messages. On a business page, you post business updates, articles, job offers, comments, and can promote content with paid ads. Business pages also provide detailed analytics.

  
  

• Management: A personal profile is managed individually. A company profile can be managed by multiple administrators, facilitating role delegation.

  
  

• Network & Collaborate: On a personal account, you connect directly with other users. On a business account, users can follow the page.

  
  

In summary, a personal profile focuses on individual development and building a network among users, while an organizational page focuses on promoting the company and engaging a wider audience. Both are important and should work together harmoniously.

How to Optimize Your LinkedIn Company Page?

Just setting up a website is the beginning. To be effective, you need optimization, which at Milimetriks is a natural part of our work on identification and websites.

• Complete the “About” section: This is your chance to introduce your company, its values, and what you can offer. The description should be accessible and reflect the authenticity of your brand.

• Choose a Thoughtful Background Photo: Treat it as a free banner ad. It should be visually consistent with your identity. You can dynamically change it to inform users about important events or promotions.

  
  

• Place a Clear Call to Action (CTA): Show users what you expect from them. This can be an incentive to visit your website (which we can design for you with attention to UX/UI and conversion), download materials, or participate in recruitment. You can place the CTA in the banner and in the company description.

  
  

Remember, a well-optimized profile is a solid showcase for your business in the professional world.

Effective Marketing of Your Company on LinkedIn – Step by Step

Maintaining a professional profile on LinkedIn requires regularity and commitment. The platform rewards active users and "punishes" passive ones.

Don't act blindly—plan your actions. At Milimetriks, we emphasize that data analysis and planning are crucial for success in marketing.

• Define your goals: What do you want to achieve? Increase brand visibility (brand awareness)? Acquire new customers (leads)? Build a network of business contacts? Recruitment?

• Analyze your target group: Who are your potential customers, partners, employees? What are their needs and where do they seek information?

  
  

• Create a publication plan and themes: What content will you share? Industry articles, case studies, advice, news? Content must be valuable, engaging, and tailored to the target group. As content and strategy specialists, we can help you create such a plan.

  
  

• Regularly analyze the results: Check what works best and which posts generate the most interactions.

  
  

• Take advantage of the Showcase Page: These are additional pages you can create within your company profile to promote specific products, services, or initiatives. They allow you to focus on a selected area and provide more detailed information.

  
  

• Remember, consistency is key! Posting isn’t solely about posts. LinkedIn is a social network, and that means commenting and interacting. A company page allows you to interact directly with users—use it! The best brands actively comment, treating their profiles almost like personal ones.

  
  

• Engage employees (Employee Advocacy): An active and proud team is the best business card of the company and signals to algorithms.

  
  

LinkedIn Profile for Business - A Business Card and Development Tool

The presence of a company on social media, especially on LinkedIn, is becoming increasingly important. If you run a B2B business, LinkedIn is a great place to get noticed and reach new customers.

However, simply setting up a website is not enough. To achieve results, you need to be active and consistent. A proper social media strategy is the bare minimum.

At Milimetriks, we understand the importance of solid marketing foundations and a coherent strategy. We assist our clients not only in creating distinctive visual identities and websites but also in planning effective digital marketing activities.

Your LinkedIn company page is an integral part of this system—an "additional company employee" working for your success. If you need support in creating a coherent brand, an effective website (we specialize in Wix Studio, Squarespace, and Webflow), or planning productive online activities, including LinkedIn—contact us. We will help you forge the results you expect!