LinkedIn for Business: How to Create an Effective Profile That Attracts Clients and Talent

Are you wondering whether a presence on LinkedIn is crucial for your company? Especially if you operate in a B2B model, are building a strong brand, are looking for specialists or want to reach decision-makers. The answer is clear: it is worth setting up a company profile.

Why? Because LinkedIn is not only the largest professional social network in the world, but above all an extremely effective tool that - if used properly - can become an integral part of your marketing strategy.

At Milimetriks Graphic Studio, we help small businesses and start-up brands stand out and reach the right customer through well-designed branding and websites 3.. . But creating a solid visual and digital foundation is only part of the journey. For your brand to truly take off and stand on its own in digital marketing, you also need tools for effective communication and customer acquisition. This is where LinkedIn comes in.

From this post you will learn:

Why is a LinkedIn company profile so valuable?

• How to take the first steps in creating a company website?

  
  

• What is the difference between a company profile and a personal profile?

  
  

• How to optimize your company profile to attract attention?

  
  

• How to conduct effective marketing activities on this platform?

  
  
  
  

Company Profile on LinkedIn – Why Should You Include It in Your Strategy?

LinkedIn is a professional network that connects experts from all over the world. It's a platform where you can reach audiences who may be less active on other social media sites. And the statistics speak for themselves:

LinkedIn research shows that 4 out of 5 LinkedIn users influence business decisions . With over a billion users, that’s a huge potential.

82% of B2B marketers achieve the greatest success on LinkedIn compared to other social media platforms .

LinkedIn ads can drive a 33% increase in purchase intent . 9 Marketers experience conversion rates that are up to twice as high as on other platforms.

LinkedIn is considered the most effective channel for attracting high-quality leads by 40% of B2B marketers, and 89% of B2B marketers use it for lead generation. What’s more, the cost per lead on LinkedIn is 28% lower than on Google Ads .

It’s no wonder that 97% of B2B marketers use LinkedIn for content marketing. This platform offers unique opportunities for brand development, business networking, and talent acquisition.

While a personal profile is important for building your personal brand, generating leads, and networking, a company page opens up even more possibilities . 2 It serves to build brand awareness, establish your position as an expert, but most importantly, it helps create a solid “reason to believe” – a reason why customers should trust your brand.

An effectively managed company page can support both sales and recruitment , building a positive image of the company. Importantly, activities on personal profiles (yours and your employees') and company profiles should be synergistic, enhancing joint effectiveness. At Milimetriks, we believe that a consistent image and thoughtful communication are key, and LinkedIn fits perfectly into this philosophy.

How to Create a Company Profile on LinkedIn?

Setting up a company page is easier than you think! To do this, you need to have your own private LinkedIn account. From there, you can create a company account in just a few clicks:

1. Log in to your private profile.

2. Click the "For Business" tab in the upper right corner of the page.

3. Select "Create a Company Page" .

4. Select the type of page - in most cases it will be "Company"

5. Provide basic information about your business . It is crucial to establish a unique name , as no two pages can have the same name.

6. Create a custom URL for your profile, consistent with your name. You can also add a link to your company website (something Milimetriks can help you with by creating unconventional and effective pages).

7. Complete the data from the drop-down lists: industry, company size, type of organization . Select the category closest to your business, if the ideal one does not exist 13 .

8. You can add your company logo and slogan – these are elements that Milimetriks designs brilliantly as part of your visual identity. Although you can do this later, we recommend doing it as soon as possible to build a consistent image from the start.

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Finally, confirm that you have the authority to represent the brand and create a profile. This is important to protect your company name from abuse. We highly encourage you to create a page, even if you don’t plan on doing much right away .

If you feel like you're short on time or just want to make sure everything is done professionally, get in touch! We'll take care of your company website from scratch, ensuring its consistency with your entire visual identity and strategy.

Personal Profile vs. Company Profile: Understand the Differences

Understanding the key differences between a personal and company profile is essential to using LinkedIn effectively:

• Representation: A corporate profile represents the entire organization, while a personal profile represents a specific person.

• Purpose: Personal is for building a professional network, generating leads, networking, sharing knowledge and job searching. Corporate is for promoting the company, products/services, posting news, recruiting and building the employer brand .

  
  

• Content and Features: On a personal page you post, articles, share updates, participate in groups, send messages. On a business page you post business updates, articles, job offers, comment and can promote content with paid ads . Business pages also offer detailed analytics .

  
  

• Management: A personal profile is managed individually. A company profile can be managed by multiple administrators , making it easy to delegate roles.

  
  

• Network & Collaborate: On a personal account, you connect directly with other users. On a business account, users can follow the page .

  
  

In summary, a personal profile focuses on individual development and building a network among users, while an organization page focuses on promoting the company and engaging a wider audience . 20 Both are important and should work together .

How to Optimize Your LinkedIn Company Page?

Just setting up a website is the beginning. To be effective, you need optimization, which at Milimetriks is a natural part of our work on identification and websites .

• Complete the “About” section: This is your chance to introduce your company, its values, and what you can offer. The description should be accessible and reflect the authenticity of your brand.

  
  

• Choose a Thoughtful Background Photo: Treat it as a free banner ad. It should be visually consistent with your identity (which is our priority at Milimetriks) and you can dynamically change it to inform about important events or promotions .

  
  

• Place a Clear Call to Action (CTA): Show users what you expect from them. This can be an incentive to visit your website (which we can design for you with attention to UX/UI and conversion), download a material or participate in recruitment. You can place the CTA in the banner and in the company description.

  
  

Remember that a well-optimized profile is a solid showcase for your business in the world of professionals.

Effective Marketing of Your Company on LinkedIn – Step by Step

Maintaining a professional profile on LinkedIn requires regularity and commitment. The platform rewards active people and "punishes" passive people.

Don't act blindly - plan your actions . At Milimetriks we emphasize that data analysis and planning are the key to success in marketing .

• Define your goals: What do you want to achieve? Increase brand visibility (brand awareness)? Acquire new customers (leads)? Build a network of business contacts? Recruitment?

  
  

• Analyze your target group: Who are your potential customers, partners, employees? What are their needs and where do they look for information?

  
  

• Create a publication plan and themes: What content will you share? Industry articles, case studies, advice, news? Content must be valuable, engaging and tailored to the target group . As content and strategy specialists , we can help you create such a plan.

  
  

• Regularly analyze the results: Check what works best, which posts generate the most interactions .

  
  

• Take advantage of the Showcase Page . These are additional pages you can create within your company profile to promote specific products, services or initiatives. They allow you to focus on a selected area and provide more detailed information.

• Remember, consistency is key! Posting isn’t just about posts. LinkedIn is a social network, which means commenting and interacting . A company page allows you to interact directly with users – use it! The best brands comment actively, treating their profiles almost like personal ones.

• Engage employees (Employee Advocacy) . An active and proud team is the best business card of the company and a signal for algorithms.

  
  

LinkedIn Profile for Business - Business Card and Development Tool

The presence of a company on social media, and especially on LinkedIn, is becoming increasingly important. If you run a B2B business, LinkedIn is a great place to get noticed and reach new customers .

However, simply setting up a website is not enough. To achieve results, you need to be active and regular. A proper social media strategy is the bare minimum.

At Milimetriks, we know how important solid marketing foundations and a coherent strategy are. We help our clients not only create distinctive visual identities and websites, but also plan effective digital marketing activities .

Your LinkedIn company page is an integral part of this system – an "additional company employee" who works for your success.

If you need support in creating a coherent brand, an effective website (we specialize in Wix Studio, Squarespace and Webflow) or planning effective online activities, including LinkedIn – contact us . We will help you forge the expected results!