Product photography for a small online store

In today's world, where e-commerce is growing at a rapid pace, small online stores need to find ways to stand out from the competition. One of the most effective ways is to invest in professional product photography. In this article, we will discuss the benefits of this service and how to use it correctly to increase the attractiveness of products, build customer trust and improve sales.

Why is product photography key?

Many small online store owners do not realize how much influence product photos have on customers' purchasing decisions. Studies show that the human brain processes images 60,000 times faster than text. A good photo attracts attention and contributes to a positive first impression.

Inappropriate photos can turn off potential customers who visit your site. That's why it's important that the photos are not only aesthetically pleasing, but also professional and in line with your brand.

Increasing the attractiveness of products

One of the most important aspects of professional product photography is the ability to present products in a way that will attract the attention of customers. It is also important in what climate and environment we present the product, so that it is consistent with our brand. With the help of the right techniques and equipment, you can create photos that not only showcase the product, but also the context in which it can be used. Photos on a white background, such as those we see in larger online stores, will not always work here.

For example, if you sell clothing, the photos can show a model in a natural setting, which can help customers imagine how a particular dress would look in everyday wear. The use of high-quality equipment, such as mirrorless cameras and professional lenses, translates into details that can be crucial to a purchase decision.

A stylish beige trench coat displayed prominently in a modern, well-lit boutique, surrounded by a selection of elegantly arranged coats.

Building customer trust

Trust is key in e-commerce. Customers need to be confident that the products they order will be as described and expected. Professional photos can be a powerful tool to build that confidence.

It’s worth investing in photos that clearly show different aspects of your product – both its appearance and details. Customers want to see what they’re buying, so the more visual information, the better. Good photos should also be consistent with your brand’s visual identity, which makes customers feel more comfortable when shopping.

Photography techniques and professional equipment

To achieve excellent results in product photography, it is worth investing in the right techniques and equipment.

Lighting

Good lighting is key. You can use natural light or artificial lighting to get the best effect. Softboxes are a great choice for even lighting that eliminates unwanted shadows.

Background

A minimalist background focuses attention on the product. Many brands use white or gray backgrounds that do not distract from the product itself. However, in some cases, it is worth trying an interesting background that matches the nature of the product.

Shooting angles

Photos should be taken from different angles so that customers can see the product from different perspectives. For example, photos from above, at eye level, or below can add variety and depth to your portfolio.

Exapmple of photo making for furniture exposure

Examples of using photos on business card pages

Professional product photography is not just about photos for an online store. They can be used on business card sites, on social media, in advertising campaigns, and even in promotional materials.

Development of social media

Social media is a platform where the visual aspect is particularly important. By posting attractive photos on Instagram or Facebook, you have a better chance of attracting the attention of potential customers. Use hashtags and tag your products to increase their visibility.

Marketing emails

Don't forget about email marketing either. Professional product photos in newsletters can significantly increase their effectiveness. Customers are more likely to open messages that contain aesthetically pleasing and interestingly arranged photos.

Expample for furniture details photo

How to Choose the Right Photography Company

Choosing the right photographer or product photography company is a crucial step. Here are some tips to help you make the decision:

1. Portfolios - Always ask for a portfolio. This allows you to see what other clients are achieving.

2. Specialization - Make sure the photographer specializes in product photography. Other areas may not necessarily translate into good product photos.

3. Testimonials - Check out what other customers have to say. Testimonials can be a valuable source of information.

4. Budget - Set a budget, but don't just go by price. Sometimes it's worth investing more in quality.

   
   

Investing in professional product photography is a step that can do wonders for your online store. Remember that in today's visual world, your products deserve a great presentation that will attract customers and end with a successful sale.

An introduction to effective e-commerce

As the e-commerce market grows, the ability to attract customers with effective images becomes crucial to the success of a small online store. By photographing your products professionally, you not only increase their appeal, but also build customer trust. By investing in professional photography, you become more competitive in the market.

So, if you haven’t invested in product photography yet, now is the perfect time to consider it. See how it can transform your business and contribute to its success.

At Milimetriks, we have already developed many interesting techniques for working with product photography and we do it together with processing and selecting product layouts in the process of building a website. With this approach, there is no way that the store will be similar to others.

Regards

Małgosia from Milimetriks